The way we manage and look after our clients’ properties ensures that overall costs are kept low, as we do everything ourselves and treat these properties like our own.

Because we purchase the properties ourselves initially, then renovate them well up-front, the cost of ongoing maintenance and repairs to us is low but the value to our clients is very high. 

The trading model used by standard property agents and management companies is based on increasing the costs to the owner – as their profits are partly linked with this. They make more money with increased maintenance costs and property re-lets. Our model is based on renting the property from you and then treating these properties “like our own” and minimising the costs to us. We achieve this by ensuring our subtenants are supported well and stay in our properties for the long term.

Our clients who become our landlords when they rent the property to us, really like our service and for many it is well suited to their long-term needs. Over 70% of our business every month comes from existing clients or from their relatives, friends or contacts. Often they ask us “How do you do this? How do you deliver such great service and still make a profit?”

There are 3 ways in which we make profit

 1. Renovation Margin

We buy well and at a lower price than the market – many of our properties are purchased direct from sellers, before they go to an Estate Agent.  We regularly door-drop leaflets in every house in 28 “tried and tested” key areas of the North encouraging sellers to sell directly to us quickly and for immediate cash payment. This saves the seller on agent costs, allows them to sell quickly and means we can buy cheaper. Then we renovate properties fully ourselves, make sure they are complaint, and then rent them out.  Due to our buying power and use of our own staff to renovate and rent out, we can make overall savings. This means that we can make a profit whilst still delivering great value for money to our clients

2. We pay you a good fair rent but we get more from our sub-tenants

If we do our job well in getting good tenants and keeping the properties rented out all the time, we can achieve higher rents from our sub-tenants than the net rent we have to pay you. Thus, we can make a profit and cover our costs.

3. Keeeping Costs Low

We keep our costs low so that overall business can be profitable. We are efficient and save on costs in 5 areas:

• We do not have to spend time and administration costs in constant liaison with owners as we can take all decisions regarding tenant and property maintenance ourselves as we are the landlord to our subtenants.
• We do not need to do unnecessary repairs – just repairs to keep property in a good condition. Other letting agents make a commission on the repairs they do on your behalf – so it is in their interest to increase the repairs costs – even doing repairs that are not needed. It is in our interest to keep these costs to a minimum. We do this job well ensuring the property is well maintained, always rented out and fully compliant.
• We pay you rent quarterly – again to reduce admin costs and bank transfer fees
• We have qualified electricians, gas safety staff and HHSRS qualified inspection staff. So, we can do all of these compliance items ourselves rather than using external contractors at extra cost.
• Most of our business comes from referrals and repeat business. Thus we have very low marketing costs. We only do a little bit of internet marketing – that is all.